Services
Market & Competition Analysis
Hotel Advisory Services (HAS) would conduct market analysis identifying key elements within the competitive set that would make our clients and their hotels successful within their competition.
In the analysis, the competition set is defined. This may be regional, local or even international. This competitive set provides a context for understanding the average daily rate (ADR) and the average occupancy, thus providing an understanding on the hotel’s financial projections.
This also provides an understanding of the supply and demand of the hotel.
The process then identifies competitive advantage(s) that are unique, using which the hotel stands ahead of the competition.
Develop Proforma Projections
Proforma Projections are developed keeping in mind the life cycle of the hotel. While Hotel Advisory Services (HAS), develops the Proforma Projections almost all relevant costs are taken and compiled.
The revenue projections are a direct outcome of the Market & Competition Analysis, which provides a guideline and best estimate of the average daily rate (ADR) and the average occupancy.
Financial Feasibility Analysis
Hotel Advisory Services (HAS), uses the total project cost (including land) and the projected revenues, to project the net present value (NPV) and the internal rate of return (IRR). The projections are done on a minimum of 10 year period.
At this junction, the Hotel Advisory Services (HAS), would provide the client with recommendations on the way forward in terms of minimum units required to be built, the number of suites and rooms.
Evaluate Space Area Plans for their Operational Viability
Hotel Advisory Services (HAS), provides operational inputs and suggestions on the hotel layout.
Strategic Planning & Development
a. Brand Positioning Evaluation
b. Repositioning Strategy
We would conduct an analysis of your hotel’s positioning and performance as against competition would provide inputs on a repositioning strategy if required.
Operator Search
We have a strong understanding and know how on international and local hotel companies and their success’ in various regions. We ensure that our clients are only recommended a tie in with those hotel companies which would bring significant value.
Quality Audit of service & product, Front of The House
Hotel Advisory Services (HAS) would conduct quality audits of the front of the house services of your hotel, primarily front office, housekeeping (guest interaction areas) and food & beverage service which includes restaurants, bars, specialty restaurants. These are mystery audits and provide an insight to how the hotel is functioning.
Hotel Management
Hotel Advisory Services (HAS) would deliver expert operational guidance and support to the client’s requirement on improvisation of its management, to ensure maximization of the hotel’s bottom line.
We would oversee day to day operations with GM, monitor operating expenses closely, track guest satisfaction, evaluate and provide necessary inputs on the performance of individual departments.